Yosr Ben Tahar and Meriam Razgallah, both Professors of Management, were recognized for their outstanding research at the 9th International Workshop on Entrepreneurship Research (GEM-ACEDE) in A Coruña, held from 19 to 21 September 2024. Their paper, “The Entrepreneurs' Social Identity and Sustainable Orientation: The Key Role of Entrepreneurial Passion”, co-authored with Sufia Mohand Amar, received the Best Paper Award in the thematic area of Entrepreneurship and Institutions, Best Practices, and Social Economy.

Their study examines the impact of entrepreneurial social identity on sustainability orientation and ecological trade-offs. Notably, the findings show that Missionary and Communitarian identities are associated with a stronger commitment to sustainability, with sustainability orientation acting as a bridge between Missionary identity and ecological decision-making. 

The GEM-ACEDE workshop, hosted by the Spanish Entrepreneurship Observatory and ACEDE’s Entrepreneurship Section, is a leading forum for scholars, researchers, and industry professionals. It provides a valuable platform for addressing the evolving challenges of entrepreneurship while encouraging innovation and collaboration.

The 5th PSB Research Office Breakfast Meeting, focused on digital advertising and its environmental impact, sparked rich and thought-provoking discussions. Marc Leprat (Co Founder and President, ViewPay), Arthur Millet (Director general, Alliance Digitale), and Paul-Antoine Strullu (Director EMEA, Scope3) led the conversation, exploring key topics such as: 

• The carbon footprint of digital advertising and its wider ecological implications
• Methods and standards for effective measurement to guide meaningful action
• The role of regulations, best practices, and stakeholder responsibilities
• Navigating the tension between privacy and sustainability: striking a balance between data protection and digital sobriety
• The vital role of internet users in building a more responsible digital landscape
• The impact of generative AI on energy consumption 

Dr. Christelle Aubert Hassouni provided invaluable scientific insights during this session, which was moderated by Dr. Demba Ousmane DIOUF - both Professors of Marketing at PSB.

The discussion fostered a dynamic space for professionals and researchers to exchange ideas and promote forward-thinking solutions for a more sustainable digital future.

At the Matinale on 27 March, we welcomed practitioners, researchers, professors, and students for an inspiring debate on female entrepreneurship, focusing on support both before and after business creation.

The event began with a compelling overview of the French ecosystem, followed by two dynamic roundtables in which experts and field practitioners shared insights into the key enablers, challenges, and opportunities for supporting women entrepreneurs.

Co-organized by PSB and the Entrepreneurial Ecosystem Lab Chair at the University of Montpellier, the event was led by Karim Messeghem, Dr. Wissal Ben Arfi (Head of the Marketing Department), and Madjid Yahiaoui (Professor of Entrepreneurship at PSB). Supported by PSB Research Office, the session reflects the School’s commitment to fostering initiatives that connect education, research, and entrepreneurship in France.

Professor Giampaolo Viglia, Editor-in-Chief of the Journal of Psychology & Marketing (ABS 3*), was the keynote speaker at the Meet-the-Editor Workshop, organized by Dr. Wissal Ben Arfi, Head of the Marketing Department, on 14-15 January.

This enriching and inspiring workshop offered a unique opportunity to engage with a leading scholar and journal editor in the field of marketing. It marked a significant milestone for our researchers, giving them direct access to expert insights and personalized feedback on their work.

Through discussions with Professor Viglia, participants refined their papers for submission to high-impact journals, gained a deeper understanding of the publication process, and explored innovative research methodologies. The event encouraged collaboration, sparked dialogue on advancing marketing research, and offered invaluable guidance on achieving academic excellence.

Paris School of Business and the University of Naples Parthenope are co-organizing the 3rd International Conference on Digital Transformation & Society (DTS 2025), to be held on 22-23 May 2025 at Paris School of Business in Paris, France. 

DTS has established itself as a leading international conference, bringing together researchers, doctoral candidates, industry experts, and professionals from around the world. The 2025 edition will focus on key themes including artificial intelligence, open innovation, work digitalization, green finance, and smart cities. 

The conference offers a unique platform for presenting cutting-edge research, sharing knowledge, and fostering meaningful collaboration within the academic and professional communities. 

One of the key highlights of DTS 2025 will be an exclusive roundtable featuring leading experts and industry figures: 

• Hamilton Mann, Vice President Digital Group, Thales 
• Mariagrazia Squicciarini, Chief of the Executive Office, Social and Human Sciences Sector, UNESCO 
• Dr Emanuele de Rinaldis, Vice President, Global Head of Precision Medicine and Computational Biology, Sanofi
• Jacques Volckman, Vice President, Head of R&D France, Sanofi 
• Jihane Bennis, Head of IA BBF, Data and Digital Division, Bouygues Bâtiment France 

This panel will explore the timely topic of “Human–AI collaboration: a partnership where creativity meets machine power to drive innovation and productivity”. 

A central feature of DTS 2025 is the opportunity for meaningful dialogue between scholars and practitioners on today’s most pressing global challenges, facilitating a rich exchange of ideas to advance innovation across sectors.

Dr. Nessrine Omrani, Head of the Management and Strategy Department, has written a chapter titled "Tremblement de Tech à Hollywood: Artistes Artificiels" ("Tech Tremor in Hollywood: Artificial Artists") in the book Géopolitique des crises économiques: Mondes et merveilles, edited by Vanessa Casadella and Dimitri Uzunidis (Éditions Le Manuscrit). 

The chapter analyzes the concerns of Hollywood stakeholders regarding the rise of new distribution channels for audiovisual content, the emergence of new business models, and the arrival of a new generation of consumers.