The PSB Research Lab extends its congratulations to Dr. Hassan Obeid, Professor of Economics, and Dr. Hatem Rijba, Professor of Finance, for achieving their HDR (Habilitation à Diriger des Recherches or Research Supervision Certification). This marks a significant milestone in their research careers.

This highly regarded qualification, representing the culmination of years of rigorous work and dedication to their scientific pursuits, will empower them to expand their leadership in supervising doctoral candidates and research projects, thereby enhancing the impact of their scholarly work.  

Wissal Ben Arfi, Head of the Marketing Department, received the Elsevier Best Paper Award for her paper “Navigating the Green Wave: Understanding Behavioural Antecedents in Sustainable Cryptocurrency Investments.” The paper, co-authored with Dragan, G. B., Arfi, W. B., Tiberius, V., Ammari, A., and Khvatova, T., has been recognized for its outstanding contribution to the field.

The award was presented at the 20th Academy of Innovation, Entrepreneurship, and Knowledge Conference (ACIEK Conference), held on 4-6 June 2024, at IAE Sorbonne in Paris.  

Wissal Ben Arfi, Head of the Marketing Department, won the CCMP/FNEGE* prize for the best research-related case study with her paper “VOISIN: The Digital Strategy of a Renowned Chocolatier,” co-authored with Professors Yousra Hallem and Frédéric Aubrun from INSEEC.

*CCMP (Centrales des Cas et Médias Pédagogiques) / FNEGE (Fondation Nationale pour l'Enseignement de la Gestion Des Entreprises)

The 13th International Conference of the Financial Engineering and Banking Society was hosted by Paris School of Business in partnership with the Centre for Research on Energy and Climate Change (CRECC) from 20-22 June 2024.

The conference featured in-depth discussions on scholarly papers covering a broad spectrum of topics, including banking, corporate finance, asset pricing, energy economics, fintech, and financial markets.

Researchers had the opportunity to submit their papers for potential publication in special issues of prestigious journals such as the International Review of Financial Analysis, Finance Research Letters, and the International Review of Economics and Finance. Moreover, authors of selected papers were invited to submit their work for consideration in a regular issue of the Journal of Financial Stability.

This conference served as a significant platform for academics, policymakers, and practitioners to engage in critical analysis and dialogue on the foremost issues and challenges within the realms of finance, economics, energy, the environment, sustainability, and societal transformations.  

The second edition of the PSB Research Lab Breakfast Meetings, held on 13 June 2024, successfully convened professionals and researchers to discuss “Customer Experience and Consumer Expectations: What Open Innovation Strategies?”.

The discussion explored how strategic innovation can transform businesses in the digital era. The session was highly informative, drawing on academic research conducted within companies and enhanced by captivating insights of professionals.

The enthusiastic involvement of our alumni, corporate partners, researchers and students led to a dynamic and insightful debate on the essential role of understanding and anticipating consumer needs. This is vital for any company aiming to stay competitive through open innovation.

Save the date! Our next Breakfast Meeting is scheduled for 10 October 2024. The upcoming discussion will focus on ‘Green Finance: How Businesses Can Support Sustainability and Climate Action’.

To register, please visit Weezevent

The PSB Research Lab Breakfast Meetings kicked off on 4 April 2024 with a captivating session titled “Adopting Generative AI: Opportunities and Challenges for Businesses.”

The discussion explored the implications of integrating generative AI into business practices, examining the vast opportunities it offers alongside the inherent risks and challenges.

Drawing from in-depth research and firsthand accounts from professionals using generative AI in their operations, the conversation was further enriched by the active engagement of our alumni, partners, researchers and students. Their insightful contributions sparked lively debates, nurturing a compelling dialogue about this transformative technology.

The PSB Research Lab Breakfast Meetings aim to facilitate meaningful interactions between our researchers and business professionals, connecting the forefront of academic research with practical industry challenges to create synergies that drive innovation. 

The 2nd Edition of the International Conference on Customer Experience and Marketing (ICCEM) was held on 30 and 31 May 2024, at Cadi-Ayyad University of Marrakesh. 

Co-organized by Paris School of Business, Université Cadi Ayyad - Laboratory of New Management Practices, and Universitatea „Dunărea de Jos”, the conference focused on the theme “Navigating the Future: Embracing the Transformative Power of Emerging Technologies”. 

During the conference, The Journal of Macromarketing invited submissions for a special issue on the intersection of data-driven decision-making and integrating emerging technologies in macro marketing strategies. 

This year's ICCEM, held alongside the 4th edition of the International Management Conference, caters to both academics and practitioners in marketing and management. By relying on scientifically sound and reliable research, the conference aims to provide participants with valuable insights into the impact of current transitions on business practices and societal trends 

The Parthenope University of Naples hosted the second International Conference on Digital Transformation Society on 23 and 24 May 2024. 

Co-organised by Paris School of Business and the University of Naples Parthenope, this year’s conference focused on the theme “AI-driven Digital Transformation in Firms, Industries, and Society.” The event featured scholarly debates across 11 thematic tracks, alongside meetings with guest editors and specialized sessions for doctoral students.

This year’s conference attracted over 140 participants from 18 different countries and 68 academic institutions, with more than 110 papers presented. The DTS conference was hailed as a tremendous success, fostering new collaborations and partnerships. It also featured the participation of new journals, editors, publishers, and companies.

The conference aims to provide a platform for management scholars worldwide to convene and deliberate on this pivotal subject. It also provides practitioners with the opportunity to gain a deeper understanding of how digital transformation is reshaping businesses and society, drawing on rigorous scientific analysis.    

This year, the Workshop on Banks and Financial Markets, held on 26 April 2024 at PSB,  once again gathered experts and scholars from academic and policymaking institutions. 

Highly instructive discussions centred around academic papers that addressed the pressing issues faced by banks and financial markets. These exchanges are designed to keep both academics and professionals up-to-date, as well as to generate new research topics and inform more effective policymaking. 

The workshop zeroes in on a significant scholarly topic with broad implications for business and society. With each passing year, it grows in stature, attracting the participation of renowned scholars and becoming a must-attend forum for academics from universities, business schools, policymakers, and central banks to share and enhance their knowledge.  

On 7 March 2024, the 3rd edition of the ‘Meet the Editor Workshop’ was hosted at PSB. This interdisciplinary session, enriched by a variety of perspectives, was organized by Dr. Nessrine Omrani, Head of the Management and Strategy Department, and Professor Francesco Paolo.

The workshop offered a dynamic forum for stimulating discussions and personal dialogues between researchers and Mirella Kleijnen, co-Editor in Chief of the Journal of Business Research (JBR).

Following an enlightening keynote speech by our distinguished guest, Mirella Kleijnen, the conversations revolved around the papers submitted, providing valuable insights and fostering academic collaboration.  

Paris School of Business supported the ICSDBE, organised by the Mediterranean School of Business in Tunisia on 30-31 May 2024. 

This initiative, in collaboration with Paris School of Business, Audencia Business School, Gulf University for Science and Technology, Telfer School of Management at the University of Ottawa, and Université Paris-1 Panthéon-Sorbonne, aims to provide a platform for academics, policymakers, and practitioners. 

The conference encourages engagement in discussions and critical analysis of urgent issues related to sustainable development, climate change, renewable energy, corporate social responsibility, and business ethics in the post-Covid-19 era, amidst significant political and economic uncertainties.  

Paris School of Business is honoured to have received a new European funding grant aimed at investigating effective strategies to motivate Generation Z in the workplace.

The research will be spearheaded by an interdisciplinary consortium of experts from 8 participating institutions, coordinated by Eksperci WSB Merito in Toruń.

This new four-year project, titled "HyggeStar Model – a New Perspective and Application", is funded by the European Commission under the Horizon Europe MSCA Staff Exchange programme. This programme is dedicated to promoting international, intersectoral, and interdisciplinary collaboration through research and staff exchanges.

The project’s goal is to provide new insights and actionable recommendations for boosting organisational motivation and performance. It will explore the various aspects of the innovative HYGGESTAR Model, covering its theoretical foundations, practical applications, and empirical evidence.

David E. Kalisz, PhD, Dean of Expert Programmes, will collaborate with a diverse group of academic and industry partners to deliver valuable insights and tools on this pivotal subject.  

Paris School of Business is proud to announce the award of a new grant from the European Commission under the Horizon Europe programme. The four-year research project, titled “Integrated Emerging Approaches for Joint Protection and Restoration of Natural Lakes in the Spirit of European Life Heritage Support” (ProCleanLakes), aims to address the combined impact of disruptive factors on lake ecosystems. These factors contribute to the accumulation of emerging, non-regulated chemical contaminants and nutrient enrichment.

ProCleanLakes will develop and test integrated nature-based approaches for the protection and restoration of European Natural Lakes (ENL) and their biodiversity. It will explore various scenarios involving different pressures on aquatic ecosystems.

The project aligns with the Mission ‘Restore our Ocean and Waters by 2030’, striving for a systemic approach to the restoration, protection, and preservation of our ocean, seas, and waters by the target year.

An interdisciplinary team from Paris School of Business, along with 16 European partners, including universities, NGOs, and public institutions, will lead the project under the coordination of BOKU University (Universität für Bodenkultur Wien) in Vienna, Austria.

Wissal Ben Arfi, Head of the Marketing Department, will coordinate efforts on new business models and their impact on value creation and green innovative strategies within the European aquatic ecosystem.  

Raphaël Boroumand, Professor of Economics at Paris School of Business, was featured on Thomas Hugues’ BSMART TV programme “Smart Impact.”

During the interview, he discussed his book “20 idées reçues sur l’énergie,” co-authored with Thomas Porcher and Stéphane Goutte, who are also professors at Paris School of Business.

The interview provided an opportunity to unravel current issues such as European energy policy, degrowth, the synergy between nuclear and renewable energies, shale gas, and China’s role in climate change.

Raphael Boroumand, an expert in energy and climate policies, is a frequent contributor to various media outlets and a participant in public debates and media programmes.  

Ignasi Capdevila, Professor of Management and a member of the NewPIC Chair, was recently featured in an interview on the TV news programme ‘Telenotícies’ broadcasted on TV3 (Catalonia, Spain). The conversation centred on the burgeoning topic of coworking spaces.

As an expert on knowledge communities, creativity, and innovation management, Ignasi Capdevila is actively engaged in several EU-funded projects. These include CORAL (Marie Curie Innovative Training Network/H2020) and Cowork4EU (Erasmus+).  

In their article “L’art de conduire la politique macroprudentielle” (The Art of Macroprudential Policymaking), Florian Pradines-Jobet, Associate Professor in Finance, and Yannick Lucotte, Affiliated Professor in Finance, explore the intricacies and challenges inherent in macroprudential policymaking. 

Published on the blog of the AFSE (Association Française de Science Economique/French Economic Association), the article is informed by their recent research. It posits that for macroprudential policies to be fully effective, they must be implemented in a counter-cyclical manner. This approach is crucial for stabilising the financial system and mitigating the risks of economic fluctuations.   

After over three years of dedication and hard work, the DBA students celebrated their academic achievements by receiving their diplomas at the Graduation Ceremony held at Les Salons Hoche.

The DBA programme is a comprehensive 3-year Doctoral degree, distinguished by its stringent entry criteria that emphasise professional experience.

Tailored to accommodate the busy schedules of executives and professionals, the DBA provides participants with the advanced research skills and tools needed to tackle organisational, development, and financial concerns.

Benefiting from the meticulous and personalised guidance of our doctoral faculty, the DBA Community, which boasts more than 200 executives representing 50 nationalities, significantly contributes to the research activities at PSB.